How to promote online store yourself
Today, online stores are in great demand. This is due to the fact that the pace of modern life is constantly accelerating, time is sorely lacking. Therefore, people are increasingly buying the product they need on the Internet. This method has a lot of advantages: saving money and time, the opportunity to buy an exclusive product, etc. But the owners of such stores need to understand that the competition in this area is great, so you need to think in detail about the strategy of how to promote an online store. Only an effective PR campaign will help achieve good results and stable profits.
How much time is required for promotion?
The period of time that will be required for the full promotion of an online store, is influenced by many factors: type of goods, budget, general policy and others. The concept of contextual advertising is able to bring the first orders in the very near future. After a year, you can already reach full payback and have a stable and fairly good income.Experts say that in conditions of weak competition, you can succeed in a couple of months. It is difficult to unequivocally answer the question of how much it costs to promote an online store. It all depends on the chosen concept and the wishes of the customer.
What does sales depend on?
It is definitely impossible to answer this question, but the owners of online stores should know the main nuances. Of considerable importance is the technical appearance of the site. Visitors may be attracted by various advertisements, but a large number of them still do not guarantee good sales.
To make people want to buy the proposed product, the site must be informative, convenient and credible. When thinking about how to promote an online store yourself, you need to understand that high-quality support service work is important. For any customer request, a competent reply must be promptly sent. It is more expedient to do all the descriptions of goods on your own, as those borrowed from other sites are unlikely to inspire confidence and attract the attention of potential customers.
The basic concept of promotion depends on the specifics of those products that are sold. You can start with the placement of prices on special price sites. They are catalogs containing descriptions, articles, comparisons and links to stores where you can purchase certain products. A plan that answers the question of how to promote an online store should include mailing lists, distribution of clips and pictures, contests and discount systems.
Search Engine Optimization
One of the initial tasks is to optimize the site for search engines. According to statistics, Yandex holds the leading position among such resources. But there are dissatisfied users: some people think that it is too clogged. This is due to the fact that some optimizers, determining how to promote an online store, consider buying links the main tool.
Due to the fact that the places on the first page are limited, there is a struggle of reference budgets. Search engines regularly purge, but with different efficiency. To traffic was steady and "natural", it may take several months.
First of all, you need to choose which products are priority. Naturally, you can promote all kinds, but it will be very costly. The next stage is the selection of key phrases and the formation of a query core. It is important to highlight the following types of words:
- Are common.
- Descriptions and Reviews.
To understand how to promote a product on the Internet, it is enough to use the first two groups. But to increase sales, it is advisable not to miss a single option.
The following steps should be as follows:
- Write mega tags. This is important because the search engine displays them in the issuance.
- Work with text, optimize it. You can either write the text yourself or use the services of a specialist. Everything must be done unobtrusively and competently. Do not use more than 5-7 percent density, so as not to overload the text.
- Create basic relink. The bottom line is that the client understands the benefits of buying the main product along with the adjacent.
Website promotion is monotonous, time-consuming and requires time.
Developing a plan for how to promote online store yourself, special attention should be paid to keywords. These are the requests that potential customers will enter in the search engine.If the competition is an order of magnitude less, it is worth confining to low-frequency queries In the case when the assortment of the store is extensive, you can achieve results due to the structure of the site and the proper optimization of the content.
Each owner can choose the strategy and understand how to promote an online store, but it should be understood that website promotion is a whole range of activities. It may include site optimization, writing articles, buying links, etc., so it’s worth determining your own knowledge level. Perhaps, it is more expedient to hire a qualified specialist in SEO promotion or to outsource resources.
In order for promotion activities to succeed, you need to avoid “black” methods. Using doorways, hidden text, mass link exchanges, cloaking, and more, it is likely to get banned. After that, it will be very difficult to activate in search engines, so you should not risk it.
Contextual advertising causes debate among specialists. Someone considers it a rather effective tool, for someone it is just a good alternative to replace optimization for the first time.It is possible to attract customers to the site in this way, but if there are a lot of products, managing contextual advertising will be quite difficult. It is most effective in disseminating information about special offers and promotions.
To increase sales and find your own strategy, how to promote a business on the Internet, you should use affiliate programs. The bottom line is that the partner places on its website information about the product and a link to the store. For this, he makes his profit.
The reward can be of three types:
- Payment for the visitor. In this case, the partner is paid a fixed amount for each client attracted by him.
- Pay per action. The reward will be if the customer performs certain actions on the store website.
- Payment for sales. The partner receives a percentage of the profit for each purchase that is made after clicking on the link posted by him. Many online stores prefer this option, as the main goal is sales.
Ratings and catalogs
Although experts believe that placing in directories does not give the desired result, it’s still worth it. So the site will get traffic and trust of potential customers.When planning how to quickly promote an online store, this method cannot be considered as the only correct one, but it is definitely worth including it in the overall set of activities.
Banner Exchange and Advertising
To raise their rating and increase popularity, many shops use the exchange of links and banners. But not everyone considers this method effective. Search engines can perceive direct exchange as reference spam and send it to the ban. In addition, a large number of banners will not make the site more popular, rather, on the contrary, it will alienate users. If necessary, banner displays can be bought, but the result is difficult to guarantee: sometimes the permeability can be high, and sometimes - zero.
For a banner ad to be effective, you need to carry it out correctly and follow all the rules. The store owner must be prepared to spend a lot of money on organizing it. To resort to such advertising is after the most used other methods of website promotion.
Newsletters on various topics and press releases are also good methods for attracting consumers.But they need to be used in conjunction with other events.
There are many sites that allow you to compare prices and generate thematic traffic. Payment is for each visitor, so there is a benefit for many topics.
Gradually, you need to create services for individual areas, but before you create them, you need to use what is.
With the help of banner networks you can cheaply advertise the store. Order directly expensive, but today there are many sites involved in the unscrewing of banners on its territory. In order for the banner to bring results, you need to thoroughly work out its design and give it a semantic load.
Promotion of the store in Odnoklassniki
Now almost every person has an account in Odnoklassniki. For advertisers, such a large audience, gathered in one place, is a real gift. In addition, social networks provide all the necessary tools to disseminate information, it remains only to use them correctly.
When you think about how to promote your online store in Odnoklassniki, you should not forget about the main goal - increasing sales and making a profit. A good option is to create a community.The people who enter it are positive and are “on the same wavelength”. The exchange of opinions increases the level of trust in the store.
It is important to constantly remind network users of the existence of an online store, using advertising and tools for its distribution. Even primitive likes and classes will help carry information to the masses. Sooner or later, people will want to visit the site and, perhaps, make a purchase. People from the online store advertising department should do everything possible to ensure that useful tips, recommendations and hidden advertising are stored in the community. After reading the page, a potential client should feel that he needs this product.
Methods of advertising in social networks
Experts identify two main areas of advertising. The first method is simpler and faster, but it only works if the customer is willing to pay money for it. This method involves placing information on various sites: forums, blogs and communities.
The second method takes time and effort, but it is worth it. Having opened his own community or group, the owner will be able to sell his product there, advise people and take advantage of all existing opportunities.This method is especially relevant for those who are thinking how to promote VKontakte online store.
The community should be “alive”, only then it will be useful. But to achieve this is not easy: you need an active and enthusiastic person who will constantly add information, photos and write new topics. It is not easy to rally all the participants and maintain their interest in the online store, it will take a lot of time and effort.
Selling clothes online
To understand how to promote online clothing store, you need to "get involved" in the business. The competition in this area is quite high, so it is more expedient to fill the site with your own hands, putting the soul. If the owner knows and loves his product, it is not difficult for him to describe it in a unique and “appetizing” way.
Advertising on blogs can be effective. There is live communication, people discuss and share their own experience in the operation of a product.
To develop a strategy, how to promote a company on the Internet, you need to use all available methods, develop a set of measures. The same applies to the promotion of an online store.Do not forget about offline advertising, for example, glue ads in elevators, distribute flyers and install billboards.